My work · William Clements

Video Production

Hype reels, testimonials, training, trend content and community stories, plus Division I sports. Planned, shot and edited start to finish.

My Process

Brainstorm

Trends, references and angles that fit the brand and the platform.

DeliverableIdea list
Brief

Lock the goal, the audience and the one number that defines success.

DeliverableCreative brief
Script & shot list

Write the hook first, then the story, the shots and the interview questions.

DeliverableScript and shot list
Pre-production

Schedule, locations, talent and gear, so the shoot day runs on time.

DeliverableShoot plan and call sheet
Shoot

Direct talent, capture A-roll and B-roll, and grab stills on set.

DeliverableRaw footage and stills
Edit

Cut, color, sound, captions and graphics, versioned for every platform.

DeliverablePlatform-ready cuts
Publish

Captions, thumbnails and timing chosen per platform, then schedule.

DeliverableLive posts
Review

Views, watch time, engagement and leads, compared against the brief.

DeliverablePerformance report

Every review feeds the next brainstorm

One shared workspace

Every project runs through shared project software. Briefs, scripts, raw footage, drafts and final files live in one place, so you can see every resource and deliverable at any stage, any time.

The work

Sports videography reelGCU Athletics

Install hype reelAlaskan AC

Scottsdale VFW community storyAlaskan AC

Trend videoAlaskan AC

Customer testimonialAlaskan AC

Employee testimonialAlaskan AC

Technician training seriesAlaskan AC

Trend videoAlaskan AC

Photography

Branded field photography, headshots and athlete portraits. Tap any photo to see more.

Paid social built around lead generation: reach the right homeowners, follow up with warm audiences, and let real video do the selling.

Meta lead-form ads

Facebook and Instagram ads with instant lead forms, so a homeowner can request service without leaving the app. Forms are kept short and the follow-up is fast.
Retargeting

Ads that follow up with people who already visited the site, watched a video or engaged with the page, so warm audiences see the offer again when they’re ready to book.
Video and Reels ads

The same hype reels and testimonials made in-house, cut and promoted as paid ads. Real crews and real customers do the selling.
OTT / CTV via MNTN

Streaming TV ads that put the brand on the biggest screen in the house, in front of local households.

SEM

Search campaigns in Google Ads and Microsoft Ads, from strategy and build to week-to-week management.

~$28 to ~$8

Cost per conversion on Reeis Google Ads.

Reeis: Google Ads and Microsoft Ads
Northstar Plumbing: Search campaigns

Strategy

Every account starts with the business goal: which services make money, which areas to serve and what a lead is worth. Budget follows the services and seasons that pay off.
Campaign creation

Campaigns built by service and intent, with tight keyword themes, ad copy written to match the search, extensions, and landing pages that carry the same promise as the ad.
Management

Ongoing search term reviews, negative keywords, bid and budget changes, and ad testing across Google Ads and Microsoft Ads, measured against cost per lead rather than clicks.

Reeis · Google Ads · Dec 2024 – Nov 2025

$124.18K spend · hover a line for the story

Conversions14.5K Up

Cost / conv.$8.55 ~70% lower

Clicks223.4K Up

Cost per click$0.08 Down to $0.08

Lines trace the trend shapes from the Google Ads overview; totals are the account's exact figures.

SEO

Copy, pages and keyword strategy that help home services brands get found and get the call.

8+: Keywords ranking in Google's organic top 10
+80%: Organic traffic growth in the first 6 months
25+: High-converting landing pages built

Top rated: Home services website in the Valley
10 mo.: Of strategic blog posting
▲ Up: Organic traffic, driven by keyword strategy

Copywriting
Service and location pages written for homeowners first and search engines second.
Website management
Day-to-day site updates, new pages and fixes, keeping the site fast and accurate.
Landing pages
Focused pages for campaigns and promos, built to turn a click into a call.
Keyword strategy
Research mapped to pages so each service and area has a page built to rank.
Blog posts
Helpful articles that answer the questions homeowners search before they call.