William Clements

My services

Interim Chief Marketing Officer

For companies that need marketing leadership without a full-time hire. I build and run the whole marketing plan, bringing every service here under one strategy: social, video and photo, paid search, SEO, branding and the website.

  • Full marketing plan and budget
  • Brand positioning and messaging
  • Channel strategy across paid and organic
  • Content, campaigns and creative direction
  • Vendor and team coordination
  • Reporting tied to leads and revenue
Talk about your marketing plan →

Social media

Organic strategy and day-to-day management that turns a feed into a reason to call. Trend-aware, on-brand, and built around what the account needs to sell.

  • Account audits and strategy
  • Content calendars and posting
  • Short form for Reels and TikTok
  • Instagram, Facebook, LinkedIn, TikTok
See social work →

Video & photo production

Film-trained production from concept to final cut. Hype reels, testimonials, training series, community stories, sports, and branded photography.

  • Concepts, scripts and interviews
  • Shoot planning and crew coordination
  • Edits for every platform and ratio
  • Brand, product, action and headshots
See video work →

Google SEM & paid media

Result ~$28 → ~$8 cost per lead

Paid search and paid social set up to bring in leads you can afford. I took one home services client from about $28 to about $8 per lead.

  • Google Ads search campaigns
  • Meta paid social
  • Lead capture and CRM handoff
  • Reports you can read in two minutes
See paid work →

Creative & branding

Brand pieces that hold up in the real world, from a business card to a full truck wrap. Built to print right the first time.

  • Brand development and refreshes
  • Vehicle and fleet wraps
  • Business cards and print
  • Social graphics and templates
See brand work →

Website development

Websites built from the ground up in clean HTML, CSS and JavaScript, with no templates or page builders. The proof is the site you're on: every page, layout and interaction here was hand-coded.

  • Custom design and build
  • Fast, mobile-first pages
  • Accessible, SEO-ready structure
  • Lead forms and landing pages
See the proof: start from the home page →

How a project runs

  1. Step 1PlanGoals, audience, channels and what success looks like.
  2. Step 2ShootScripts, shot lists, crew and a day on set.
  3. Step 3EditCuts for every platform and aspect ratio.
  4. Step 4LaunchPosting, ads and landing pages go live.
  5. Step 5MeasureLeads, cost and reach, then the next round.